Stopping by a florist for a moment to (let) put together a beautiful bouquet from the flowersea, I love it. Unfortunately it seems that other millennials (20-35 year) can’t always find the florist. Does the florist has a future?
A florist anno 2016 looks more or less the same as 100 years ago, while the world around it is changing rapidly. Physical stores disappear and online sales thrive. Besides that millennials, the consumers of the future, visit florists less and less. Is the simple flower shop to boring to excite the young consumers?
How do they (millennials) see the future of the florist? Although they fear for the future of the florist as we know it because they don’t attract the younger demographics, they also see opportunities if the florist of the future offers more than just flowers, an experience.
Millenials are as digital natives constantly online and choose also when it comes to flowers for the convenience of online shopping. This doesn’t mean there is no future for the offline florist.
Youngsters say that they prefer buying flowers in a store when they have time. In that case the florist should offer something extra. A visit to a flower shop should become an experience to attract the consumer of the future. There should be a visual big picture following the latest trends with a major role for storytelling. Every flower has a story!